My journey into journalism began with a deep sense of confusion during the Revolution of Dignity in Kharkiv. At the time, I was working in the IT sector, but I felt a strong need to understand what was happening around me. I had a deep desire to create a media outlet that would explain complex issues in simple terms and promote the creative economy.
After a series of meetings and reflections, I realised that meaningful change requires a shift in culture and innovation — this helps people feel connected to a greater purpose, especially their own country. This vision inspired the founding of Gwara Media in 2015.
Initially, we developed projects such as books for visually impaired readers, audiobooks, podcasts, and actively translated articles about startup culture and the creative economy. We experimented with long reads and multimedia and launched a podcast series, Gwara Talks, featuring local voices from the creative sector.